Surface Pro and Surface Laptop for Business.

The Brief:

Microsoft is launching the new versatile Surface Pro and Surface Laptop specifically designed for businesses with new Copilot+PC capabilities and a more powerful Intel chip.

Features and Claims:

  • A versatile line of devices for any industry big or small

  • New Intel Core Ultra series 2 chip

  • New AI powered Copilot+PC experiences

  • 5G

  • NFC

  • Inking with Surface Pen

  • Repairability

  • Enhanced security

  • New Surface USB4 Dock

Message:

  • The Surface Pro and Surface Laptop are the perfect device to power any busines. With a secure platform, a repairable chasis and new AI features, the two form factors provide an unmatched level of versatility

Audience:

  • Public facing

  • IT professionals

  • Business owners

Purpose:

  • Launch this new line of Surface devices

  • Provide a list of features to potential buyers

  • Show how versatile these devices can be for any industry

Concepting

Surface keyboard

Pinterest

Storyboard

AI tests

Animatic

Device Comps

M.A.P. it out