Surface Laptop Studio

The Brief:

Create an epic launch film for the new Surface Laptop Studio that celebrates the new form factor, a hinging display that can be folded flat.

Features and Claims:

  • The most powerful Surface Laptop with massive graphics performance

  • New Slim pen storage

  • 14.4” PixelSense touchscreen display

  • Large precision haptic touchpad

  • 4 Omnisonic speakers

  • All-new USB 4.0 ports and Thunderbolt

Message:

  • The new Surface Laptop Studio is the most powerful Surface to date that can handle any task and features a new versatile design with a folding screen.

Audience:

  • Public facing

  • Illustrators

  • 3D Graphic Designers

  • Software Developers

  • Video Creators

  • Creative Professionals

Purpose:

  • Create excitement around this new form factor for the Surface line

  • Show how powerful this device is for creative professionals

  • Offer a competitive device to Macbook

Concepting

Pinterest

Seamless Transition (reference)

Seamless Transition (mock-ups)

Test Shoots

M.A.P. it out